Website for a conceptual massage & skincare studio
Krém
About the project
Krém is a conceptual massage and skincare studio in Prague, combined with a skin bar into a single, harmonious space. It’s a place people come to not just for a service, but for a complete experience of relaxation, recovery, and self-care.
The project was delivered as a multi-page WordPress website.
Target audience
Krém’s audience consists of people who:
- take a mindful approach to health and beauty;
- value high-quality service and atmosphere;
- seek not just a procedure, but a holistic self-care experience.
The website addresses several key user needs at once:
- saves time when searching for a trusted studio and qualified specialists;
- provides clear information about services, techniques, and practitioners’ expertise;
- allows users to quickly buy a gift certificate or membership online and send it to the recipient;
- makes choosing and purchasing a gift simple.
How It works
We developed a multi-page website with clear navigation and a strong focus on user experience.
Key features include:
- detailed service pages with descriptions of techniques and approaches;
- a clear and intuitive structure for easy navigation;
- multilingual support - the website is available in Russian, Czech, and English;
- online purchasing of gift certificates and memberships;
- payment system integration.
The website works equally well for the local audience and for international users looking for services in English.
Development Process
The project was delivered by a compact, focused team:
- designer;
- WordPress developer;
- QA specialist.
WordPress was chosen as the core platform, allowing us to:
- launch the project quickly;
- maintain flexibility for future growth;
- simplify content management for the client.
One of the key technical challenges was developing a custom purchase flow for memberships and gift certificates, along with payment system integration.
We designed this flow to be as simple and transparent as possible - without unnecessary steps or overloaded forms.
Results
Within the first month of launch, the website proved its effectiveness.
More than 50 gift certificates and memberships were sold through the website, directly increasing the studio’s revenue and confirming the effectiveness of the chosen approach.
The website became more than just a digital business card - it evolved into a full-fledged sales and communication tool.
If you need a website that doesn’t just look good but truly works for your business, we know how to build it. Get in touch - let’s discuss your project.
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